This is the key. The beginning. Where we start. Who is it for ?
Understanding this provides the road map to high impact communication, art, marketing, or change making.
In the agency world, we speak of strategy, demographics, and psychographics.
In the world of theater or entertainment we speak of dramaturgy.
These are synonyms for deep understanding of context that will create identification. Identification is a powerful alignment of story with belief. “I have felt that”. “I would like to be like that”.
The more specifically we understand this question, who is it for, the more power we can give to our work.
Power to communicate. Power to shift consciousness. Power to create change.
As you begin your work today, spend some time to rewind and ask, who is it for.