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They are easily answered. The information yielded is direct, certain, and not interpretive. They don’t need much collective thought or process. When and where are meaningless questions for finding value in process.

What and How are fantastic questions for adding value.

What do you want to do ?

What does that look like ?

What should the next step be ?

How can we get from A to B ?

How will success be measured ?

How does this asset help the project ?

These are examples of questions that contribute immediately to organization, discovery, and value.

Many of you will say Why is also important. And you are correct. Why is an invaluable question for identifying context and purpose. It’s strategic. It’s also worth it’s own post.

Don’t worry about When and Where. That will become apparent. Put energy into What and How.