Here’s a fact: Most people won’t move past the middle.
When tasked with creating a product, or solution, most will eagerly attach themselves to the first minimum viable solution.
They won’t go farther. And they will miss out on extraordinary.
I like that word. extraordinary. Beyond ordinary.
To get consumers or an audience to go farther you have to give them a great reason. Something shining. Something different. Something beyond ordinary.
It is not enough to be marginally different or better. If you want to create real change, enormous success, or a paradigm shift, you’ve got to be willing to get to the first solution, and then continue…
Occupying the middle ground means being invisible.
Be visible. Be willing to get to great. You have to move past the middle.