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Beyond The “Usual Kind”

Beyond The “Usual Kind”

People like the usual kind. It requires little work. They know it. No new understanding is required. No education. No leap to something unknown. The usual kind is easy. It’s comfortable. Marketers REALLY love the usual kind. The tropes are well worn. The words...
A Fool Proof Response to Criticism.

A Fool Proof Response to Criticism.

Thank you. Yes, that… Thank You. A generous critic will open the door, and turn on the lights for you. A generous critic will show you the way to something you had never considered. A generous critic will give you the raw materials to change your mind. What a...
Essential Pitching

Essential Pitching

I get to do a lot of pitching. It doesn’t involve throwing balls. What I do is try to transmit an idea. I try to enroll. I try to spark a moment in people’s minds where they can see an amazing outcome, feel it, taste it. I tell a compelling story, and I...
Vocal Confidence…

Vocal Confidence…

I get to stand up in front of rooms full of people a lot. This is one of my favorite things to do, to prepare for that. It works every time – AND the process of concentrating on doing it, breaks my mind from the spin of thinking too much about “will I...