by Bob Bonniol | Aug 13, 2019 | Blog, Branding, Creative Direction, Design, Experiential, Interactive Environments
I am frequently asked what the key differentiator is in creating exceptional experiences. It all comes down to narrative. Here are 4 powerful story structures that will power up your experiential design… Loss and Redemption – Everybody loves a comeback...
by Bob Bonniol | Jun 14, 2019 | Architecture, Blog, Branding, Creativity, Design, Experiential, Interactive Environments
It is easy to think of AI as a software development, or software product. But it is much more fundamental. Artificial Intelligence is a super powered utility that is going to drive enormous value and business in every sector, every market. It is not froth to say that...
by Bob Bonniol | May 28, 2019 | Architecture, Blog, Branding, Experiential, Interactive Environments
A radical revolution in the trillion dollar marketing world drove huge companies out of business, and forced others to adapt quickly or die. This revolution was driven by our new ability to collect, use, and analyze data. And this revolution is coming now for...
by Bob Bonniol | May 20, 2019 | Architecture, Blog, Branding, Experiential, Interactive Environments
In a paper recently published in the PLOS ONE Journal, Stanford University researchers explained that augmented reality can change human behavior, even long after the experience. The research team led by Jeremy Bailenson conducted three experiments on more than 250...
by Bob Bonniol | May 7, 2019 | Architecture, Branding, Design, Experiential, Interactive Environments
The impending doom of brick and mortar retail is much discussed, and perhaps premature. The future is personal, reactive and connected. And with these approaches, physical retail is leveraging the experience economy. This phenomena is powerful enough that digital...
by Bob Bonniol | Apr 26, 2019 | Architecture, Blog, Experiential, Interactive Environments
Money enables a lot, but it apparently can’t buy love – and it can’t buy resonance. Big budgets don’t necessarily buy resonance in experience. Capital enables scale, and freedom to express. In this particular example we learn that perhaps...
