by Bob Bonniol | Jul 1, 2019 | Architecture, Blog, Branding, Creative Direction, Design, Experiential
There is an opportunity, every time we engage a person in an immersive experience, that we might, we MIGHT, create magic. This is why. It isn’t certain. It isn’t obvious. It’s actually dazzlingly hard. But the door is there, and if we can open it, we...
by Bob Bonniol | Jun 21, 2019 | Blog, Branding, Creativity, Design, Experiential, Leadership
How can you hook an audience in a speech ? How can you win over a pitch meeting FAST ? How can you create agreement on your team around a project approach ? Create powerful connections by leading with a story. My wife (and boss… She’s the CEO) has a great...
by Bob Bonniol | Jun 14, 2019 | Architecture, Blog, Branding, Creativity, Design, Experiential, Interactive Environments
It is easy to think of AI as a software development, or software product. But it is much more fundamental. Artificial Intelligence is a super powered utility that is going to drive enormous value and business in every sector, every market. It is not froth to say that...
by Bob Bonniol | May 29, 2019 | Blog, Creative Direction, Creativity, Design, Experiential
Yesterday I was watering the garden around our house. It has taken 20 years, as well as the intervention of a gardener who knew what they are doing, but finally, FINALLY, our garden seems to be alive with gowth and color year round. It blows my mind that just as the...
by Bob Bonniol | May 28, 2019 | Architecture, Blog, Branding, Experiential, Interactive Environments
A radical revolution in the trillion dollar marketing world drove huge companies out of business, and forced others to adapt quickly or die. This revolution was driven by our new ability to collect, use, and analyze data. And this revolution is coming now for...
by Bob Bonniol | May 21, 2019 | Architecture, Blog, Creative Direction, Design, Experiential
Here are three super hot current design trends that I am seeing in the best work of the moment. Dark Design Dramatic form on inky blackness. It’s no coincidence that one of Apple’s most popular recent announcements, were dark theme options for MacOS and...
