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Who Is It For ?

Who Is It For ?

This is the key. The beginning. Where we start. Who is it for ? Understanding this provides the road map to high impact communication, art, marketing, or change making. In the agency world, we speak of strategy, demographics, and psychographics. In the world of...
The New Smart

The New Smart

There used to be a measure for “smart”… What was the depth of your expertise ? Could you show the refinement and ability to deliver that came with Gladwell’s mythical 10,000 hours? Your 20 years of experience made you ready to lead a team...