by Bob Bonniol | Aug 13, 2019 | Blog, Branding, Creative Direction, Design, Experiential, Interactive Environments
I am frequently asked what the key differentiator is in creating exceptional experiences. It all comes down to narrative. Here are 4 powerful story structures that will power up your experiential design… Loss and Redemption – Everybody loves a comeback...
by Bob Bonniol | Aug 1, 2019 | Blog, Branding, Creative Direction, Design, Experiential, Leadership
You’ve been tasked with proposing a creative deliverable… Treatment, Brand Assets, Webpage, Campaign Concept, Brand Activation… And you enter the pitch, ready to deliver. Your client leans back, confused, as you begin by expressing your expertise as...
by Bob Bonniol | Jul 25, 2019 | Blog, Creative Direction, Creativity, Leadership
Here’s the deal. Change is massive power masquerading as a moment. And if we embrace it, we empower ourselves and our process. This embrace is not easy. We think we are in a quandary. We have encountered a challenge. An obstacle. Insecurity sets in – The...
by Bob Bonniol | Jul 18, 2019 | Blog, Creative Direction, Creativity, Design, Leadership
As a Creative Director and Designer, a consistent challenge is finding the place where the “dream” can become reality. Here’s some scenarios I have faced… I’m delivering a compelling auto show experiential environment, but the footprint...
by Bob Bonniol | Jul 17, 2019 | Architecture, Blog, Creative Direction, Creativity, Design, Leadership
They are easily answered. The information yielded is direct, certain, and not interpretive. They don’t need much collective thought or process. When and where are meaningless questions for finding value in process. What and How are fantastic questions for adding...
by Bob Bonniol | Jul 15, 2019 | Branding, Creative Direction, Creativity, Design
This is the key. The beginning. Where we start. Who is it for ? Understanding this provides the road map to high impact communication, art, marketing, or change making. In the agency world, we speak of strategy, demographics, and psychographics. In the world of...
