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Who Is It For ?

Who Is It For ?

This is the key. The beginning. Where we start. Who is it for ? Understanding this provides the road map to high impact communication, art, marketing, or change making. In the agency world, we speak of strategy, demographics, and psychographics. In the world of...
Move Past The Middle

Move Past The Middle

Here’s a fact: Most people won’t move past the middle. When tasked with creating a product, or solution, most will eagerly attach themselves to the first minimum viable solution. They won’t go farther. And they will miss out on extraordinary. I like...