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Beyond The “Usual Kind”

Beyond The “Usual Kind”

People like the usual kind. It requires little work. They know it. No new understanding is required. No education. No leap to something unknown. The usual kind is easy. It’s comfortable. Marketers REALLY love the usual kind. The tropes are well worn. The words...
Essential Pitching

Essential Pitching

I get to do a lot of pitching. It doesn’t involve throwing balls. What I do is try to transmit an idea. I try to enroll. I try to spark a moment in people’s minds where they can see an amazing outcome, feel it, taste it. I tell a compelling story, and I...