by Bob Bonniol | Sep 26, 2019 | Blog, Branding, Experiential, Leadership
Markets tell stories. They come from consumers, trends, culture, collective whim… Markets listen to stories. The one’s that really resonate happen organically. Or accidentally. Markets participate in stories. They embrace story, reframe it, make themselves...
by Bob Bonniol | Sep 12, 2019 | Blog, Branding, Creative Direction, Creativity, Design, Leadership
Sell is a word that leads with COST. Sell implies that you are about to give it up, and by the way it’ll be just as much as I can squeeze you to give. I’m not fond of the word cost. Or the concept”Sell”… Say it. What...
by Bob Bonniol | Sep 6, 2019 | Blog, Branding, Creative Direction, Creativity, Design, Leadership
Situation out of control ? Creative going sideways ? Critical element to success overlooked ? Tension among team members rising ? It’s probably your fault. OK, let’s parse that a bit, shall we… I have had to learn this very valuable lesson: There are...
by Bob Bonniol | Aug 30, 2019 | Blog, Creative Direction, Creativity, Design, Leadership
We all know the feeling. We have gotten a gig. Or we have a goal. A creative project. It’s time to make a plan… We think, What’s the first step we should take ? Stop. Planning ahead won’t work. Instead, plan backwards. Confused ? Allow me to...
by Bob Bonniol | Aug 29, 2019 | Blog, Creative Direction, Creativity, Design, Experiential, Leadership
An epoch is upon us. Like the shift from the middle ages to the renaissance, or the dawn of the industrial revolution, our culture and civilization are in a fundamental pivot. At the same time contemporary business has embraced design thinking to adapt to this change,...
by Bob Bonniol | Aug 26, 2019 | Blog, Branding, Creative Direction, Creativity, Design, Experiential, Leadership
Have you heard of the Pareto Principle ? Variously applied, it’s also referred to as the “80/20” rule. Some common Pareto observations are that you likely spend 80% of your effort, on 20% of your work, or that 20% of your clients produce 80% of your...
