by Bob Bonniol | Jul 17, 2019 | Architecture, Blog, Creative Direction, Creativity, Design, Leadership
They are easily answered. The information yielded is direct, certain, and not interpretive. They don’t need much collective thought or process. When and where are meaningless questions for finding value in process. What and How are fantastic questions for adding...
by Bob Bonniol | Jul 8, 2019 | Architecture, Blog, Branding, Creative Direction, Creativity, Design
I have witnessed many a process that ground to a full stop waiting for the good idea. Paralysis sets in as when the good idea isn’t immediately apparent. I have pretty good luck finding good ideas. And here’s my secret: I work hard to generate more bad...
by Bob Bonniol | Jul 1, 2019 | Architecture, Blog, Branding, Creative Direction, Design, Experiential
There is an opportunity, every time we engage a person in an immersive experience, that we might, we MIGHT, create magic. This is why. It isn’t certain. It isn’t obvious. It’s actually dazzlingly hard. But the door is there, and if we can open it, we...
by Bob Bonniol | Jun 14, 2019 | Architecture, Blog, Branding, Creativity, Design, Experiential, Interactive Environments
It is easy to think of AI as a software development, or software product. But it is much more fundamental. Artificial Intelligence is a super powered utility that is going to drive enormous value and business in every sector, every market. It is not froth to say that...
by Bob Bonniol | May 28, 2019 | Architecture, Blog, Branding, Experiential, Interactive Environments
A radical revolution in the trillion dollar marketing world drove huge companies out of business, and forced others to adapt quickly or die. This revolution was driven by our new ability to collect, use, and analyze data. And this revolution is coming now for...
by Bob Bonniol | May 21, 2019 | Architecture, Blog, Creative Direction, Design, Experiential
Here are three super hot current design trends that I am seeing in the best work of the moment. Dark Design Dramatic form on inky blackness. It’s no coincidence that one of Apple’s most popular recent announcements, were dark theme options for MacOS and...
