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What Happens When Boundaries Become Assets

Magic. This is secret sauce. What happens when we step back from the struggle of process, step outside, and allow ourselves to flip the script. What happens we CHOOSE to redefine a 'limitation' as an asset ? The budget is too small. We don't have enough space. We only...

Two Paths Of Creative Leadership

An Architect or a Gardener... Which are you ? Architects engage in meticulous conceptualization, planning, and execution. Their way is documented, and the measure of success is when the outcome is exactly according to plan. James Cameron is the architectural...

Experience Spotting

I like to keep my eyes open for what's now, and what's next. Let's have a peek at my current experiential radar. Here's 4 high value marketplaces requiring creative, architectural, and interactive services. If your business is experience, there is some golden...

Beyond The “Usual Kind”

People like the usual kind. It requires little work. They know it. No new understanding is required. No education. No leap to something unknown. The usual kind is easy. It's comfortable. Marketers REALLY love the usual kind. The tropes are well worn. The words and...

A Fool Proof Response to Criticism.

Thank you. Yes, that... Thank You. A generous critic will open the door, and turn on the lights for you. A generous critic will show you the way to something you had never considered. A generous critic will give you the raw materials to change your mind. What a gift....

Essential Pitching

I get to do a lot of pitching. It doesn't involve throwing balls. What I do is try to transmit an idea. I try to enroll. I try to spark a moment in people's minds where they can see an amazing outcome, feel it, taste it. I tell a compelling story, and I try every time...

In Branding, Resonance Over Authenticity

What do you think a brand is ? Is it a logo ? A clever name ? A legacy ? Here's what I think. Today, a Brand is a collective expression of principles, stories, relationships, and products that create a durable connection to consumers. A connection that strongly...

Reality Engine

Most of you know that I have a passion for finding interesting questions. Right now, a line of questioning I am traveling down is about the operating system for reality. What the hell am I talking about ? For those who don't partake in the world of electronic games...

Retail Story Dwelling

Brick and mortar is dead. Retail is over. Online shopping is now everything. Sounds dismal, yes ? It also sounds like echoes of the past... Whenever industry or culture shifts, when change happens, it is accompanied by fear and uncertainty. And then, premature...

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