SIGNALS – Bob Bonniol’s Blog
Sometimes, when people ask me what I do, I will say “I am an infinite student”. I am passionate about learning, experiencing, growing. In the way that such things are best served in a circular fashion, I am also compelled to share. Signals is where I write, post videos, share links, and generally grow a garden of knowledge.
How Could You Make Less Into Much More ?
As a Creative Director and Designer, a consistent challenge is finding the place where the "dream" can become reality. Here's some scenarios I have faced... I'm delivering a compelling auto show experiential environment, but the footprint is reduced. What do we cut ?...
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When and Where are Meaningless Questions
They are easily answered. The information yielded is direct, certain, and not interpretive. They don't need much collective thought or process. When and where are meaningless questions for finding value in process. What and How are fantastic questions for adding...
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Who Is It For ?
This is the key. The beginning. Where we start. Who is it for ? Understanding this provides the road map to high impact communication, art, marketing, or change making. In the agency world, we speak of strategy, demographics, and psychographics. In the world of...
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Forget Authentic, Be Useful
How often I hear the word "authentic". We need to create an "authentic" connection. Let's make sure the brand message is "authentic". This story needs to feel "authentic". Here's the thing - Most people don't know the things you know, or share the desires you have....
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Generate More Bad Ideas
I have witnessed many a process that ground to a full stop waiting for the good idea. Paralysis sets in as when the good idea isn't immediately apparent. I have pretty good luck finding good ideas. And here's my secret: I work hard to generate more bad ideas. I don't...
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Decide On The Future
When you are weighing a choice or course of action, the most critical factors are future outcomes - There's little value in previous actions. They are done. Those investments are made. Those outcomes are written. We have to decide based on the future. Here's a...
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This Is Why
There is an opportunity, every time we engage a person in an immersive experience, that we might, we MIGHT, create magic. This is why. It isn't certain. It isn't obvious. It's actually dazzlingly hard. But the door is there, and if we can open it, we can create...
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Create Triggers For Peak Performance
Aren't triggers interesting ? How well I understand it when people introduce a topic by calling out potential triggers. So many of us have powerful memories, or sensory recall about things that have happened. These triggers transport us back to a memory, a...
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The New Smart
There used to be a measure for "smart"... What was the depth of your expertise ? Could you show the refinement and ability to deliver that came with Gladwell's mythical 10,000 hours? Your 20 years of experience made you ready to lead a team developing a new project....
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Three Critical Questions
When progress or expectations hit the wall, I find that I need to start asking myself certain critical questions. These three critical questions are usually where I start: "What am I not saying that needs to be said?" Am I avoiding conflict ? Not delivering...
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To Create Powerful Connections, Lead With A Story
How can you hook an audience in a speech ? How can you win over a pitch meeting FAST ? How can you create agreement on your team around a project approach ? Create powerful connections by leading with a story. My wife (and boss... She's the CEO) has a great...
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Move Past The Middle
Here's a fact: Most people won't move past the middle. When tasked with creating a product, or solution, most will eagerly attach themselves to the first minimum viable solution. They won't go farther. And they will miss out on extraordinary. I like that word....
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