SIGNALS – Bob Bonniol’s Blog
Sometimes, when people ask me what I do, I will say “I am an infinite student”. I am passionate about learning, experiencing, growing. In the way that such things are best served in a circular fashion, I am also compelled to share. Signals is where I write, post videos, share links, and generally grow a garden of knowledge.
Sometimes when I am responsible for a large scope of work it can seem overwhelming. So much to track. So much to learn. So much I don't know YET. But help is at hand, and if we break a process down to logical steps and apply three critical questions (they are more...read more
I moved to Vegas in 1994 to be the Lighting Director on Andrew Lloyd Webber's Starlight Express at the Las Vegas Hilton. I had always wanted to get my pilots license, and I thought Vegas was the perfect place to do that. Wasn't it all nice flat desert available for...read more
Isn't it fascinating that creatives talk about being 'blocked' ? Get over it. There is no such thing as writer's block. I love Seth Godin's take on this. Seth said, "Have you ever heard of plumber's block ?" Well no. Plumbers are professional service providers. They...read more
Here's a secret of creating effective brand activation - It begins with an understanding of brand strategy. And using solid strategy to create brand experience starts with defining brand culture. In the theater, the process of presenting a play best begins with a...read more
The impending doom of brick and mortar retail is much discussed, and perhaps premature. The future is personal, reactive and connected. And with these approaches, physical retail is leveraging the experience economy. This phenomena is powerful enough that digital...read more
Beth Comstock, former Vice Chair of General Electric, and writer of the fantastic book Imagine It Forward, had this astute observation: "People think imagination is the purview of creative, that it's 'soft'. It's not. It's hard. Creativity implies risk, and people...read more
In 1998, the Harvard Business Journal presciently forecast the emergence of the Experience Economy, a business model structured on creating deep connections between consumers and brands through high quality experiences that drove those connections. The kind of...read more
What happens when we give orders ? We create a culture of order taking, and a team of order takers. What happens when we don't ? We create a culture of innovation and a team of collaborators. Order giving, and order taking feels very natural, very comfortable....read more
How have I progressed my career as a Creative Leader ? In the beginning I took EVERY opportunity. Light a dance recital ? DONE. Produce a black box improv show ? YES. Direct an experimental fashion show for a friend? SIGN ME UP. As my career started, it was focused in...read more
What is a marker of high performing leadership ? Creating a space for facilitation over friction. Also known as, Get Out Of The Way ! The protean CEO... The omnipotent Project Manager... Do they sit in their star chamber, mulling strategy carefully, formulating, and...read more
Sometimes Gold and Glitter Don’t Go Together: Big Budgets Don’t Necessarily Buy Resonance in Experience.
Money enables a lot, but it apparently can't buy love - and it can't buy resonance. Big budgets don't necessarily buy resonance in experience. Capital enables scale, and freedom to express. In this particular example we learn that perhaps designing from a human...read more
Today I am going to chaperone my 15 year old son's trip to the Seattle Art Museum. Some might say that's a crazy way to spend the day... Riding herd on a bunch of wily high school kids. But I am excited - Besides spending a day with my son, I also get to stock my...read more