SIGNALS – Bob Bonniol’s Blog
Sometimes, when people ask me what I do, I will say “I am an infinite student”. I am passionate about learning, experiencing, growing. In the way that such things are best served in a circular fashion, I am also compelled to share. Signals is where I write, post videos, share links, and generally grow a garden of knowledge.
Don’t Be Driven By Marketing. Be Driven By Markets.
Markets tell stories. They come from consumers, trends, culture, collective whim... Markets listen to stories. The one's that really resonate happen organically. Or accidentally. Markets participate in stories. They embrace story, reframe it, make themselves into...
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Don’t SELL. Instead, SHARE.
Sell is a word that leads with COST. Sell implies that you are about to give it up, and by the way it'll be just as much as I can squeeze you to give. I'm not fond of the word cost. Or the concept"Sell"... Say it. What comes to mind ? Does it...
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Critical Questions: What Are You Afraid Of ?
https://www.youtube.com/watch?v=r6c5t-nb_wU Want to create BIG leaps forward ? Go directly in the direction that is most uncomfortable.
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It’s Probably Your Fault
Situation out of control ? Creative going sideways ? Critical element to success overlooked ? Tension among team members rising ? It's probably your fault. OK, let's parse that a bit, shall we... I have had to learn this very valuable lesson: There are things I...
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Ready To Move Ahead ? Plan Backwards.
We all know the feeling. We have gotten a gig. Or we have a goal. A creative project. It's time to make a plan... We think, What's the first step we should take ? Stop. Planning ahead won't work. Instead, plan backwards. Confused ? Allow me to explain... The best...
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Design Education Is Failing Us. It’s Time To Create Change.
An epoch is upon us. Like the shift from the middle ages to the renaissance, or the dawn of the industrial revolution, our culture and civilization are in a fundamental pivot. At the same time contemporary business has embraced design thinking to adapt to this change,...
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Developing New Business Is A Waste Of Time
Have you heard of the Pareto Principle ? Variously applied, it's also referred to as the "80/20" rule. Some common Pareto observations are that you likely spend 80% of your effort, on 20% of your work, or that 20% of your clients produce 80% of your revenue. THAT ONE....
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Want To Find Your Voice ? Intersect Your Talents To Discover Your Super Power
I used to be very self conscious about my voice. Not my speaking voice, though truth be told I am still prone to pitching up, lisping, or lapsing into my Rhode Island accent (i.e. Brooklyn brawls with Boston) if I get excited... No, I am talking about my creative...
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To Create Exceptional Experience, Use These 4 Story Structures
I am frequently asked what the key differentiator is in creating exceptional experiences. It all comes down to narrative. Here are 4 powerful story structures that will power up your experiential design... Loss and Redemption - Everybody loves a comeback story....
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The One Key Concept To Creativity, Leadership, and Living.
You create. You manage. You coordinate. You interact. You love. You live among billions of other humans, all doing the same. Here's the one key concept to creativity, leadership, and living. It's called Sonder. Check this out:...
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Strategy Is Dead… Long Live Strategy
You've been tasked with proposing a creative deliverable... Treatment, Brand Assets, Webpage, Campaign Concept, Brand Activation... And you enter the pitch, ready to deliver. Your client leans back, confused, as you begin by expressing your expertise as a Brand...
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Embrace Change And Take Control
Here's the deal. Change is massive power masquerading as a moment. And if we embrace it, we empower ourselves and our process. This embrace is not easy. We think we are in a quandary. We have encountered a challenge. An obstacle. Insecurity sets in - The lizard brain...
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