+1(206)-330-1543 bob@modestudios.com
Beyond The “Usual Kind”

Beyond The “Usual Kind”

People like the usual kind. It requires little work. They know it. No new understanding is required. No education. No leap to something unknown. The usual kind is easy. It’s comfortable. Marketers REALLY love the usual kind. The tropes are well worn. The words...
A Fool Proof Response to Criticism.

A Fool Proof Response to Criticism.

Thank you. Yes, that… Thank You. A generous critic will open the door, and turn on the lights for you. A generous critic will show you the way to something you had never considered. A generous critic will give you the raw materials to change your mind. What a...