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If you can MEASURE it, you can MOVE it…

I had the good fortune recently, to listen to best selling author James Collins talk. Collins is an elusive figure, well known for his phenomenal books, Built to Last, and Good to Great (among others). He rarely appears in public, and for good reason - Collins is...


It’s easy to regard constraints as limitations. But what if I told you that constraints are incredibly empowering factors in any process ?

Tension or Intention

It’s easy to equate tension with fear, or with anger, but tension also manifests as anticipation, or expectation…

Thoughts On Creating Immersive Moments

In a live and interactive experience all that is actual must go through a metamorphosis. It must become truth. It must feel, inevitable. This sounds hyperbolic, but it is SO important. Our outer eye observes, our inner eye sees. Evocation speaks to this inner eye.

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